From Assistant Thinking to Co-Founder Thinking: How a Solopreneur Expanded His AI Outlook

Jai Rathi

Proprietor, Sthir Realty

About the Leader and the Organisation

Sthir Realty operates in the real estate space, where decision-making, coordination, research, and execution are closely tied to individual effort.

As a solopreneur, Jai Rathi manages every facet of the business—strategy, operations, and communication. In this high-stakes setup, efficiency isn't just a goal; it's a survival mechanism for bandwidth.

The Context: Framing the Assistant

Before the workshop, Jai viewed AI as a familiar, surface-level utility. Coming from a one-man army background, his usage was narrow.

The Limitation Before the Session:

AI was largely viewed as a basic task-assistant
The idea of AI as a "Thinking Partner" was underexplored
Limited exposure to different models (Video, Research, Summarisation)

What the Workshop Unlocked

The workshop demonstrated how AI can support very different professional contexts simultaneously. It broadened AI from a "tool" to an "ecosystem."

The Expansion of Outlook:

Co-Founder Mentality: Realising AI can help shape strategy, not just execute chores.
Multi-Platform Awareness: Understanding the unique strengths of various AI models.
Strategic Visibility: New possibilities for improving solopreneur work became visible.

"AI stopped being a single tool and started looking like a co-founder. This reframing expanded what felt possible in my day-to-day work."

What Changed After

Shift from narrow usage to intentional, strategic exploration

Clarity on which specific tools suit research vs. communication

Motivation to invest time in AI as a core business capability

Curiosity and perspective replacing prior limitations

Proprietor Takeaway

How you frame AI determines how much value you get from it. If you treat it like an assistant, you get assistant value.

Mindset Assistant thinking → Co-founder thinking

Usage Single-tool usage → Multi-platform awareness

Impact Task execution → Strategic support

Why This Case Study Matters

Many solopreneurs underestimate AI not because they lack access, but because they lack perspective.

This case shows how expanding one’s outlook—across tools, models, and roles—can unlock far more value than incremental usage ever will.

That’s where meaningful leverage begins.

Find Your AI Co-Founder

Scale your solopreneur journey by reframing what AI can do for you.