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Case Study

From “This Isn’t for Me” to Confident Exploration: How a Wellness Founder Reframed AI’s Relevance

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Pooja Bhargava

Founder & CEO, Fitness U and Nutrition (F.U.N)

About the Leader and the Organisation

Fitness U and Nutrition (F.U.N) operates in the health and wellness space, where outcomes are deeply personal and practitioner-led. The business is built on coaching, guidance, and human connection rather than automation or data-heavy systems.

As Founder and CEO, Pooja Bhargava’s role is hands-on and people-centric. Technology, while useful, has traditionally played a supporting role rather than a central one.

The Context

Before attending the workshop, Pooja was openly apprehensive. While she understood where AI naturally fits—like analytics or marketing—she didn't see it for her own profession.

The initial mental block:

  • AI felt distant and possibly unnecessary for wellness coaching
  • Assumed it was meant for "technical" people, not practitioners
  • Attending the workshop felt like a "stretch" for her role

The Limitation: Assumption over Resistance

The barrier wasn't a lack of willingness to learn; it was a set of deep-seated assumptions that categorized AI as "not for my kind of work."

Technical Confidence

"I'm not tech-savvy enough for this."

Industry Fit

"Wellness is too human-centric for AI."

What the Workshop Unlocked

The workshop reframed AI from a profession-specific tool to a flexible thinking aid.

Key Realisations:

  • Interface Depth: Realising how much is available without complex code.
  • Low Barrier: Finding ways to explore without technical complexity.
  • Experimental Approach: Moving from rigid rules to calm "play."

"AI stopped feeling exclusive and started feeling accessible. The session replaced apprehension with a genuine willingness to explore."

The Shift in Perspective

Confidence to experiment independently
Curiosity to explore tools previously dismissed
Mindset shift from avoidance to engagement
Motivation to "play" and discover organic use cases

The Outcome: Momentum

The immediate outcome wasn’t just implementation—it was momentum.

Fear gave way to confidence
Assumptions gave way to discovery
Hesitation gave way to experimentation

Founder Takeaway

AI adoption doesn’t always start with automation or productivity gains. Sometimes, it starts with removing fear.

Perspective “This isn’t for me” → “Let me explore this”
Feeling Technical intimidation → Calm experimentation
Action Passive awareness → Active curiosity

Why This Case Study Matters

Many professionals quietly exclude themselves from AI conversations because they assume they shouldn’t be there.

This case shows how the right learning environment can make AI feel accessible—even for those who never considered themselves a natural fit.

That’s where real adoption begins.

Break the Barrier of Technical Intimidation

Join a session designed for leaders who want to explore AI on their own terms.